Salling Group.
EVERY DAY BETTER.
.
Danish supermarkets, Netto, Bilka, and Føtex, are all owned by Salling Group, which in turn is owned by Salling Fondene. This not only means a business driven by strong values; it also means that the money from everyday shopping flows back to the consumer, as everyone in the group works to make each day better.
shot on location in Denmark - September, 2024.
THE BRIEF
Mensch had developed the concept, and we were tasked with creating a brand film that authentically portrayed everyday human moments with warmth, gradually expanding into a broader reflection of community and societal initiatives made by Salling Group throughout all of Denmark.
Mensch had developed the concept, and we were tasked with creating a brand film that authentically portrayed everyday human moments with warmth, gradually expanding into a broader reflection of community and societal initiatives made by Salling Group throughout all of Denmark.
OUR TAKE
In short we focused on real people and recognizable situations. The film is built around everyday moments, observed in a simple and honest way.
The visual style is cinematic but uncomplicated, keeping things clear and natural. Salling Group product elements sit quietly in the background and appear as part of the world, not as highlights.
reprise.