TV2 Superliga.
ALL FANS ARE WELCOME.
.
TV2 wanted to promote the upcoming season of the 3F Superliga, Denmark’s national football league. The campaign was created in close collaboration with TV2 Creative.
shot on location in Denmark - June, 2024.
THE BRIEF
TV2 Creative’s vision was to create a campaign that emphasised football as a sport for everyone.
With the tagline “All Fans Are Welcome”, the films needed to reflect the diversity of football culture across Denmark.
Together with TV2 creatives Nicolai and Sebastian, we developed scripts and scenes that portrayed fans from all walks of life.
TV2 Creative’s vision was to create a campaign that emphasised football as a sport for everyone.
With the tagline “All Fans Are Welcome”, the films needed to reflect the diversity of football culture across Denmark.
Together with TV2 creatives Nicolai and Sebastian, we developed scripts and scenes that portrayed fans from all walks of life.
OUR TAKE
Across the films, we focused on attitude, humor, and energy.
A mix of still imagery, confident pacing, iconic music from the Pusher soundtrack, and a voice-over delivered by Benjamin Hav helped elevate the campaign.
Most importantly, the use of real, authentic fans grounded the films and reinforced the inclusive message at the heart of Danish football.
reprise.